Words To Avoid When Selling A Home When selling your home, you need to think a bit beyond staging, photography and other marketing ideas – and focus on the actual words used. Choosing the right words goes a long way to determine your success. With the right words at hand, you may compose a highly effective advertisement, which will distinguish your listing from other ads. It’s a well known saying that a picture is worth a thousand words. But that doesn’t mean that the words aren’t important. Some lines of text, accompanied with great images, can really work to sell a home. How Not To Describe Your Home At first, start by brainstorming. Make a detailed list of all the adjectives, every noun that comes to your mind. Don’t mind the order; let your imagination flow. But, watch out for any negative words. Cross off any words which may seem potentially negative. For instance, you may have said: ‘Lower Level’ vs ‘Basement’ You need to think about the neighbourhood, potential ...